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The original Johnson was a 4-cylinder steamer with an enormous hood and ornate enclosed body. The steam engine was a single-acting type of 30 hp. After 1907, Johnson adopted internal combustion engines of three sizes, up to 50 hp. This company also produced a large variety of commercial vehicles.[1]

The Company survived for seven years, from 1905 to 1912, ceasing automobile manufacturing when its president died.

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Johnson Service Company, 1904 Magazine Advertisement, Cycle and Automobile Trade Journal, p. 9

This Johnson Service Company advertisement appeared in a 1904 edition of Cycle and Automobile Trade Journal on page 91.

Johnson Auto Service Company, Milwaukee, WI, May 1, 1906, Cycle and Automobile Trade Journal, p. 118, Conde Collection.

This well illustrated, three-page article appeared on May 1, 1906 in the Cycle and Automobile Trade Journal, pages 118 - 120. The company is listed as the Johnson Auto Service Company. Subsequently, the word "Auto" was dropped from the name. John A. Conde Collection.

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The Johnson Service Company placed this advertusement for its 1907 automobile in Motor Magzine for December 1906, page 109.

Johnson Service Company, Milwaukee, WI, 1905 - 1906 Trade Catalogue  Johnson Auto-Carriage

This undated Johnson Service Company trade catalogue illustrates the company's high end car and its advanced steam technology. It was likely published in 1905 or 1906.

Johnson Service Company, Milwaukee, WI, November 1906, Motor Magazine, p. 62, Conde Collection.

The November 1906 issue of Motor magazine carried this half page article on page 62. John A. Conde Collection.

Johnson Service Company, Milwaukee, WI, Cycle and Automobile Trade Journal, March 1907, p. 226a, Conde Collection

This short article appeared in the "Steam Pleasure Cars" section of Cycle and Automobile Trade Journal for March 1907, p. 226a. John A. Conde Collection.

Johnson Service Company, Steam Car Catalogue, 1907, Milwaukee, WI

This is the Johnson Service Company's 1907 trade catalogue.

Johnson Service Company Steam Car Brochure, 1908, SACA Reprint

The Steam Automobile Club of America reprinted this 1908 Johnson Service Company brochure. To purchase a copy, visit the SACA website.

Johnson Service Company Steam Car, 1908 Catalogue, SACA Reprint

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The Johnson Service Company placed this advertisemetn in Motor Age magazine in 1908.

Johnson Service Company, Milwaukee, WI, December 16, 1909, Motor Age Magazine, P. 119, Conde Collection.

This short article appeared in the december 15, 1909 issue of Motor Age , p. 119. John A. Conde Collection.

Johnson Service Company, Milwaukee, WI, January 1910 Magazine Advertisement, Wisconsin Motorist, p. 13, Conde Collection.

This advertisement appeaered in Wisconsin Motorist for January 1910, p. 13. It promoted gasoline powered automobiles. John A. Conde Collection.

Johnson Service Company, Milwaukee, WI, March 21, 1912, Motor Age Article, p. 6, Conde Collection.

This short article appeared in Motor Age for March 21, 1912, p. 6. It clearly marks the end of Johnson automobiles, which were produced at the insistance of the late company president, Professor Warren S. Johnson. John A. Conde Collection.

Johnson Service Company, May 1912, Agents Desired

THe Johnson Service Company was seeking dealers when it placed this advertisement in Motor Magazine of May 1912.

Johnson Service Company, Milwaukee Journal Article November 12, 1967.  Conde Collection.

This Milwaukee Journal article appeared on November 12, 1967. John A. Conde Collection.

See Motor Magazine, November, 1907 for a Johnson advertisement.

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[1]Georgano, G. N., Encyclopedia of American Automobile, (New York, E. P. Dutton & Co., 1968), p. 106-107.

Contact us if you have additional information about the Johnson Service Company, or if you have questions.

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This web page took three to four hours of scanning, research, and design. Thank you for supporting the Virtual Steam Car Museum!